Celebrating the latest Newland campaign with series of events. The journey started with a launching party, Newland Party, where all the cream de la crop guest of Jakarta meets. Followed with Neuland, a unique multi-sensory event, where all the VIP guest experienced the unique collaboration of sound, taste and visual. The campaign continued its journey to music festivals from ULTRA Bali to DWP 2017. Studio One engaged selected key opinion leaders with different background to spread the message through fun approach.